Individuals in the music industry seek out the most domesticated versions of a popular style, knowing that this will be more palatable to a wider audience. Congruently, music streaming services use algorithmic technology to achieve the same outcome, gradually shaving off the complexity and uniqueness of a genre until a wolf turns into a sausage dog.

Yes. You’ve sensed this all along, but now that you know the stats, what can be done about it? The answer is simple: keep music strange. By seeking out the odd, the different and the unique, by doing your best to challenge yourself with the music that you listen to each day, you can help push back on this process of sonic domestication.

At Sonichimaera, whether we like it or not, keeping music strange has been our lifelong commitment. Sonichimaera is for music that hasn’t not found a home amongst genres, scenes or within the careful curation of a record label. Sonichimaera is for music that can inspire awe and confusion in equal measure, working tirelessly to create music with its own distinct voice. No gimmicks or novelty acts, Sonichimaera is for music that is carefully crafted with a true sense of individuality.

By supporting Sonichimaera, you’re helping push back on the process of sonic domestication. With your patronage, we can continue to make music, put on shows and, most importantly, keep music strange.